How To Turn Freelancing into a Profitable Business

If you’re like most freelancers, your days are filled with work that feels enjoyable but doesn’t always pay the bills. You might have dreams of turning your freelance skills into a full-fledged business, but you don’t know where to start. The good news is there are many ways to make freelancing profitable – here are three tips to help you turn your skills into a profitable business. 

Freelancing Is A Money Game, Business Is Not

If you’re thinking of transitioning from freelance work to a business model, here is a major tip- find the right clients.  The most successful business will be the one that attracts great clients. These clients don’t have to be the highest paying clients, they can simply be the ones that root for your business the most and or are the loudest. Start by finding people or companies who need your skills and abilities but don’t have the time or resources to carry out the project themselves. From there, develop a relationship with these organizations and offer your services on an as-needed basis. Contrary to popular belief, business is a people game – not just a money game. 

Your Clients Are Your Business' Reputation

The difference between being a freelancer and being the CEO of your own business is the fact that as a freelancer, you speak for your work; as the CEO of your own company, your clients speak for your work. Your brand’s reputation is influenced by your clients’ experiences that they have with you or your business. You can easily turn your freelancing skills into a profitable business by developing a great rapport with new or already existing clients. If you have a good relationship as a freelancer with existing clients, then the likelihood of growing your clientele through referrals, or word of mouth, will be very high.  Think about it- your current clients most likely know other people in that industry that need the services that you are already offer. It’s up to you to ask for the referral. 

Pivoting From Freelancer To CEO

If you’re looking to pivot your career from freelancer to CEO, there are a few things you need to keep in mind. Pivoting from a freelancer to the CEO of your own business means learning how to set up your own business, marketing not just yourself but your actual business and brand, and managing your workload. These may be all different skills that you may not have or have exercised throughout your freelancing career. It’s a lot of work to build a business. From a person who has been doing this for a while, I want to tell you that it is not for the faint of heart. It’s for this reason, that I encourage you to develop the right skills, build a strong team of collaborators, and finally, stay focused on your goals and objectives. With these tips in mind, you can successfully pivot your career from freelancer to CEO.

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